Taylor Swift's Best Reputation-Era Outfits
Taylor Swift's outfits have garnered plenty of attention thanks to the success of her ongoing "Eras Tour" and record-breaking album release, "The Tortured Poets Department." Both on and off the stage, the Pennsylvania native looks fab in just about anything she wears, from jerseys and denim to glittering gowns. Following the release of 2024's "The Tortured Poets Department," the star began sporting a steely assortment of gray, black, and white looks to pay tribute to the launch. However, it's her "Reputation"-era fits that have truly made their mark amongst Swifties and fashionistas across the globe. Taylor Swift's "Reputation" era featured a moody mix of sumptuous jewel tones, leathers, and lace — not to mention, some seriously sparkly snakes.
The singer's "Reputation" era began in the late summer of '17 with a series of cryptic posts shortly before the album of the same name debuted on November 10 of that year. Of course, Taylor Swift's outfits quickly aligned with the theme of her daring new release, and the artist shed her bouncy "1989" aesthetic in favor of edgier 'fits. Whereas "1989" gave us Tay Tay's signature bob haircut, "Reputation" saw Swift return to her natural hair color and introduce darker attire in a stunning transformation. As any Swiftie worth their salt can tell you, Taylor Swift's Christmas snake sweater walked (er, slithered?) so that her serpent "Eras Tour" bodysuit could run. Ahead, we've gathered several of Swift's best "Reputation"-era outfits for you to browse, whether you're seeking "Eras" style inspo or just plotting a very fashionable comeback against your detractors.
Swift's silver ensemble from the 2018 American Music Awards
Always ahead of the disco ball, Taylor Swift channeled her inner dancing queen with a sparkling silver look at the 2018 American Music Awards, held at the Microsoft Theatre in Los Angeles, California. With her honey-blond tresses piled high in a sleek updo with blunt bangs, Swift donned geometric hoop earrings and some soft-glam makeup to let her dress' mirrored design take center stage.
The "I Did Something Bad" singer complemented the ultra-modern, long-sleeved look with flashy, thigh-high matching boots, perfect for strutting one's stuff down an awards show red carpet. Ultimately, silver proved to be a lucky color for Ms. Swift. After performing a few of her hits at the event, the singer later overthrew Whitney Houston's record for the most AMA wins by a female artist, walking away from the 2018 AMAs with four trophies in hand to add to her collection.
Fans can't forget Swift's sultry one-piece from her Reputation tour
Taylor Swift's "Reputation" tour showcased several unforgettable outfits during its run, but the star's off-black, hooded one-piece instantly won the hearts of Swifties everywhere with sculptural details along its chest and sparkling, geometric accents throughout. The gun-metal garment looked smashing against the red backdrop of Swift's "Reputation" stage, and its instantly recognizable silhouette earned the design a rightful place in the singer's fashion hall of fame.
Swift layered the look with a pair of sheer gray tights under her form-fitting bodysuit, providing a subtle wash of color to pull everything together. To add a little extra drama to the affair, the star wore vampy matte lipstick and let her wavy blond locks trail out from beneath her hood. The cherry on top of T-Swift's "Reputation"-era bodysuit was a pair of matching black lace-up boots, tied tightly just above her knees.
Taylor's Reputation street style was similarly purr-fect
Though Taylor Swift was certainly hard at work on "Reputation" in 2017, the A-list singer still found time to relax in one of her favorite cities of all time: New York. You don't need to be a serious Swiftie to know that she's wild about her three cats — Olivia, Meredith, and Benjamin, in case you forgot — and we like to think these three inspired her ferocious street style.
After all, the centerpiece of this "Reputation"-era look is a denim leopard-print miniskirt, slightly distressed and worn high-waisted beneath a loose lace tee. Swift elevated the edgy 'fit with a minimalist gold necklace, a wispy side braid, and a pair of oversized sunglasses. To beat the New York heat, she accented things with a pair of strappy black sandals to match her onyx top. Last but not least, the "Look What You Made Me Do" singer painted her pout with a layer of her signature red lipstick, completing what has become one of her sexiest outfits.
Swift rocked this gorgeous frock while touring Reputation
During Taylor Swift's "Reputation" era, the star leaned heavily into minidresses, shorts, and above-the-knee bodysuits. That said, Swift also made room for some floor-sweeping styles, too, including a stunning black-and-gold gown embroidered with glittery chainlink details. The unique split hemline of this particular frock allowed the singer to move effortlessly around stadium stages. It also gave Swift's fans a closer look at her "Reputation"-coded black leather ankle boots — a staple of her wardrobe at the time.
Swift's high-low gown is a definite head-turner, though it's not quite as moody as some of her other "Reputation" tour looks. She rocked an inky plum lip with this split-hem dress, similar to the style of makeup worn with her glittering hooded bodysuit. But even with a daring shade of lipstick, the singer's relaxed blond waves and flushed cheeks softened the dramatic qualities of the black-and-gold ensemble.
Swift's snake Christmas sweater slithered into our hearts
It goes without saying that Taylor Swift's "Reputation" snake bodysuit is one of the most legendary pieces from her "Eras Tour" wardrobe. Boasting several extraordinary details, from its asymmetrical shape to its trailing crimson serpents sewed against a sea of black sequins, the design is a true gem — one that's often imitated by style-savvy Swifties. But before Taylor Swift's snake outfit made fashion headlines during the tour, there was the original "Reputation" reptile-inspired design: Taylor Swift's snake sweater.
The "Bejeweled" crooner caught everyone's attention with this serpentine Christmas sweater back in 2017 while performing at the Z100 Jingle Ball in New York City — and yes, her snaky pal even wore his best Santa hat for the occasion. Sprinkling on a bit more holiday cheer, Swift gave a cheeky nod to her sequined mate with a set of metallic green snake nails to match his scales.
Taylor's edgy summer style paid tribute to Reputation
If there's one thing we've learned about Taylor Swift, it's to expect the unexpected — whether you're busy decoding the lyrics of "The Tortured Poets Department" or her outfit choices over the years. Fortunately, Taylor Swift's fashions are far easier to interpret than the muse behind her cryptic 2024 track, "The Smallest Man Who Ever Lived." Swift's "Reputation" era certainly showed us the darker side of her wardrobe, but she also made sure to serve up some cheery looks from time to time.
In lieu of her typical style of the era, Swift stepped out in New York at this time wearing dressed-down denim shorts and a loose white boyfriend shirt. Still, the star made sure to include some "Reputation" Easter eggs, as well. To lend her casual summer 'fit some rebellious flair, Swift accessorized with black leather boots and a bold, bright-red lip.